A creative consultancy rooted in relentless optimism and social good

Our mission is to create work that feels authentic, substantial, and empowering, as well as to continue to be an advocate for social justice issues.


The Catalyst

Missy Modell is a perpetual, un-abating creator. She grasps at opportunities and says yes to the impossible. Some people call it crazy, she calls it stamina.

Missy began her career by moving out West to pursue singing and songwriting. Through various nods and yes’s, she founded a jingles production house, which fused her musical talents and enthusiasm for marketing. She spent several years helping brands develop their consumer relationships through catchy, musical moments.

Her predisposition for music led her to create a podcast called “That One Song,” which climbed the charts to #1 on iTunes. But she didn’t stop there. She continued creating musical content and several viral videos, namely her parody on “How Lovely To Be A Woman” for Planned Parenthood, that served to shed light on women’s reproductive rights.

Today, she is the founder of YES MAM.



Missy is an incredible force of nature that any brand would be lucky to work with. She is creative, connected, and most importantly, a wonderful person.

Claire Schmidt, Founder of AllVoices